UKinbound CEO Joss Croft has been awarded an OBE in the 2023 New Year Honours List.
“The news has taken me completely by surprise. I am delighted but also humbled,” Croft said.
“Both my team and the board at UKinbound have worked tirelessly to support me over the last two years.”
“I would like to pay tribute to them as they have enabled me to serve our members to the best of my abilities.”
UKinbound is the trade association for the inbound tourism sector.
Its 300 members include tour operators, DMCs, accommodation providers and attractions.
