UKinbound has appointed Deirdre Wells OBE as its new chief executive officer.
She joins UKinbound on March 4 from the Department of Culture, Media and Sport, where she is the Government’s head of tourism.
In her 20 years with the Department Wells was awarded an OBE for her work heading the team which delivered the memorial services for the victims of 9/11, Bali, The Asian Tsunami and London 7/7 and has more recently held the post of programme manager for the Olympic Legacy Board.
She was appointed head of tourism in April 2011, where she has been instrumental in rolling out the government’s GREAT campaign.
Wells will be joining UKinbound members at the 2014 Convention in Blackpool later this week.
