TravelMole
Destination

UNESCO site wins product placement dispute with Hollywood studio

Monday, 31 October 20163 min read

Paramount Pictures and a Chinese production company have been ordered to pay nearly $300,000 for reneging on a product placement agreement with a UNESCO heritage site.

Wulong Karst National Geological Park in China agreed to be the venue for filming of Transformers: Age of Extinction in exchange for a shot of its logo in the movie.

The logo was never shown, due to an editing decision, Paramount said.

The film makers acknowledged it breached the product placement agreement and tried to smooth things over by offering the park items used in the film set as a tourism attraction.

It also allowed the film’s director, Michael Bay to shoot an ad for the resort.

A court ruled the film companies must pay the equivalent of $295,000 to Wulong Karst Tourism.

The resort had sued for 10 times that amount but the court decided it had already been compensated in part.