United Airlines unveiled a new club concept at Denver International Airport designed for busy travelers on the go
United Club Fly is a first-of-its-kind concept for a US airline, for club and lounge visitors who like to take snacks to go.
This new format reflects the airline’s ambitions to create a bespoke club experience that meets the needs of travelers.
“United Club Fly is all about elevated convenience. We know there are times when our members are in a hurry so we’ve created this new format to make it easy for them to do that without sacrificing an upscale club environment,” said Marketing & Loyalty VP and MileagePlus President, Luc Bondar.
“In Denver, more than two-thirds of our customers are connecting to other places, making it the ideal city to introduce this concept.”
The new club is located on a highly visible corner of the new Concourse B-East expansion.
The market-style club features a variety of non-alcoholic drinks, premium snacks and a place to order a barista-made coffee beverage.
The ski lodge-inspired space includes art and furnishings sourced from local artists and companies.
The carrier plans to collaborate with additional local businesses in the future to feature seasonal items throughout the year.
