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US beach-goers spend more than average travelers
American beach travelers take longer vacations and spend more money on their trips than the average travelers, according to data from the Travel Industry Association (TIA) and D.K. Shifflet & Associates.
“Going to the beach is a family affair as well, with over one in three American beach-going households taking a child on the trip,” said the TIA. That number compares to the just 22% of traveling households overall that include a child.
More than 54 million trips to the beach were made by US households last year. The households spent an average of $727 per trip, compared to just $339 for traveling households overall.
More than 15% of beach trips lasted a week or longer, compared to 5% of trips overall.
Beach travelers are also more likely than traveling households overall to go camping, use an RV or stay in a timeshare.
Beach-goers in the survey ranked dining out as their number one activity, followed by sightseeing and shopping.
Report by David Wilkening
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