American beach travelers take longer vacations and spend more money on their trips than the average travelers, according to data from the Travel Industry Association (TIA) and D.K. Shifflet & Associates.
“Going to the beach is a family affair as well, with over one in three American beach-going households taking a child on the trip,” said the TIA. That number compares to the just 22% of traveling households overall that include a child.
More than 54 million trips to the beach were made by US households last year. The households spent an average of $727 per trip, compared to just $339 for traveling households overall.
More than 15% of beach trips lasted a week or longer, compared to 5% of trips overall.
Beach travelers are also more likely than traveling households overall to go camping, use an RV or stay in a timeshare.
Beach-goers in the survey ranked dining out as their number one activity, followed by sightseeing and shopping.
Report by David Wilkening
