US confusion leads to cheapnights rebrand
Cheapnights.com is to be rebranded because of some unfortunate confusion in the US about what it actually sells.
The site will be renamed Cheapaccommodation.com. Head of Cheapaccommodation.com Karen Plumb told TravelMole: “The problem is [in the US] they took the name quite literally. The new name reflects what we do and is also search engine friendly.”
Ms Plumb declined to be pinned down on the specifics of the mix-up adding: “They didn’t know what we did. [For example] we could have been a pub or restaurant site, or sold theatre tickets.”
Building on the success of its sister site cheapflights.co.uk, the cheapflights.com site was recently launched in the US. Ms Plumb said this meant cheapnights was getting more US visitors and so the confusion had to be addressed.
The advertising-based site features prices from over 175 providers with offers displayed by accommodation type and by destination. New features introduced to coincide with the rebranding include guideline conversion rates in dollars, pounds sterling and euros.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026