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US trade prepares for 2009 Pow Wow
Tuesday, 14 May, 2009
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US trade show International Pow Wow kicks off in Miami on Saturday.
The four-day event is expected to attract more than 5,000 delegates from every region of the US and more than 70 countries, including 1,000 travel organisations and almost 1,500 international and domestic buyers.
Sponsored by the US Travel Association for the past four decades, International Pow Wow is projected to generate more than $3.5 billion in future international travel business with approximately $400 million of that benefiting Greater Miami and the Beaches as host destination over the next three years.
The show is predicted to generate 18,665 room nights with a direct economic impact of more than $8.5 million to Miami-Dade county’s local economy.
US Travel Association president and CEO Roger Dow said: “No business event is more important to selling the $100 billion international inbound US travel product than International Pow Wow and we are excited about Greater Miami and the Beaches hosting this year’s event.
“Miami’s wide variety of attractions will help demonstrate the diversity of the U.S. travel product to the world’s top international travel wholesalers and help Florida garner a greater share of the $100 billion international inbound travel market.”
by Phil Davies
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