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USA Today launches HotelMe
USA Today Travel Media Group has announced the beta launch of HotelMe, an authenticated hotel review site.
HotelMe, a joint venture of USA TODAY Travel Media Group and District Hospitality Partners, will offer authenticated hotel reviews checked against hotel records, through a patent pending process that will show verified reviews from guests who paid and stayed at the reviewed hotel.
Fake reviews are a bane of the industry and have been the source of past controversy at sites like TripAdvisor and others.
Hotel brands including Hyatt, Best Western, La Quinta, Trump, Preferred Hotels, Omni, and Radisson – have already signed on to verify whether review writers actually stayed at their properties, regardless of how or where they booked the room.
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