Utah Tourism touts sustainability credentials with GSTC membership - TravelMole


Utah Tourism touts sustainability credentials with GSTC membership

Sunday, 18 Feb, 2021 0

The Utah Office of Tourism has joined the Global Sustainable Tourism Council (GSTC) as a destination member.

It becomes one of only four US destinations to become members with a mission to lead the way in sustainable tourism practices.

It is part of the state’s strategy to showcase its sustainable credentials ‘to elevate life in Utah through responsible tourism stewardship.’

"Our Red Emerald Strategic Plan strives to continue powerful branding, promote responsible visitation, and help preserve our world-class quality of life for future generations.," said Vicki Varela, Managing Director of the Utah Office of Tourism.

As part of the American Southwest’s adventure playground, Utah is home to ‘the mighty 5’ national parks and ‘unparalleled outdoor recreation’ including some of America’s best ski resorts.

"We applaud the Utah Office of Tourism’s commitment to seeking new approaches for more sustainable tourism in their state, and GSTC stands ready to assist in that journey," said Randy Durband, CEO of GSTC.

"Utah’s leadership in sustainable tourism management and development will only further elevate quality of life and visitor experiences now and for future generations," said Dr. Kelly Bricker, GSTC Vice-Chair.

Bricker is also Associate Professor and Director at the University of Utah in Parks, Recreation, and Tourism.

 

Written by Ray Montgomery, US Editor



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari