The Vanuatu Tourism Office has selected public relations and sales & marketing agency Storrington Collective to manage public relations initiatives in the UK.
Effective immediately, Storrington Collective will generate public relations in a strategic partnership to showcase Vanuatu.
The island nation is known for its beaches, diving and snorkelling, and vibrant culture,
The islands are home to vibrant coral reefs, housing famous shipwrecks such as the SS President Coolidge.
The archipelago features rainforests, cascading waterfalls, and volcanic peaks, with a unique biodiversity.
Vanuatu can be reached by a wide variety of destinations, including Brisbane, Sydney, New Zealand, Papua New Guinea, and Fiji.
For UK travellers, the simplest route is via Sydney or Brisbane and then a two-and-a-half-hour flight to Port Vila on Qantas, Virgin Australia, Jetstar, and Solomon Airlines.
It is an ideal destination as a stopping point en route to Australasia.
Li Boatwright, CEO of Storrington Collective, said: “We are delighted to be the public relations partner for the Republic of Vanuatu, and to bring this enchanting archipelago to a wider audience in the UK.”
“We can bring all our expertise in island locations to bring the range of inspiring Vanuatu experiences into sharp focus.”
Storrington Collective’s approach will encompass:
Developing targeted media strategies to reach UK luxury travellers.
Expanding Vanuatu’s visibility among relevant customer segments through media initiatives.
Creating content that highlights Vanuatu’s unique hospitality and destinations.
Implementing strategic PR campaigns to position Vanuatu as a leader in Pacific Ocean tourism.
Fostering partnerships with organisations and influencers in the travel and lifestyle sectors.
The new partnership marks a key step in promoting the singular character of Vanuatu for couples, families and friends, or single travellers seeking solo adventures.
Storrington Collective is a member of PRCA and a full-service public relations agency, catering exclusively to the luxury travel and hospitality sector.
