VEGAS.com and AOL Latino jointly launched a new travel hub for Spanish-speaking customers.
Under the agreement, VEGAS.com is serving as the premier provider of Spanish-language travel content and e-commerce services related to Vegas.
VEGAS.com will work with AOL Latino to create special Spanish-language promotions and content on a co-branded site.
Las Vegas is the top domestic city visited by Hispanics who live in the US, according to Scarborough Research.
In addition to the new hub, special promotions will be offered to AOL Latino members throughout the year. The first of these is highlighting Mexico’s Independence Day.
The site is accessible through AOL Keyword: Vegas Viajes, or at http:///aol-latino.vegas.com.
Report by David Wilkening
