Viator was chosen to provide add-on products by three major travel sites. They are Orbitz, Hotwire and Lastminute.com.
Each of them has integrated the company’s range of sightseeing, tours, attractions and transfer into their booking path.
“The recent focus on dynamic packaging has spurred the development of feature- rich, easy-to-use booking systems that offer consumers a wide range of product choice,” said Viator CEO Rod Cuthbert.
Typical Viator products range from Universal Studios theme parks to guided tours of Paris on Segway personal transportation devices. Viator’s Dynamic Packaging includes some 1,400 products from 300 suppliers.
Report by David Wilkening
