Virgin Atlantic is rolling out live TV onboard its Boeing 787 Dreamliners, with the first aircraft offering the service this summer.
Three channels will be available initially: Sport 24, BBC World News and CNN International.
Live TV can be accessed via each passenger’s seat-back screen or via their own devices using the onboard wifi, at no extra cost.
The service is being rolled out to the 787 Dreamliners now, and all 13 aircraft will be fully equipped by the end of the year.
Virgin Atlantic executive vice president of customer Jill Brady said: "We know staying up to date with current affairs and sporting events is really important to our customers and it’s fantastic we can now offer them the opportunity to view content live."
By summer 2017 Virgin will offer Wi-Fi connectivity across all its aircraft.
