Virgin Blue says it is ready to offer passengers its own line of travel insurance after announcing a partnership with Mondial Assistance.
Under the new agreement, passengers will be able to purchase both their flight tickets and travel insurance in the same online transaction.
Virgin Blue claims to be the first airline in the Asia/Pacific region to have adopted the technology, which has already received a favourable response from passengers.
“We are already finding the uptake of travel insurance has increased significantly as a result of this product,” Virgin Blue’s e-commerce partnership manager Charles Johnson said.
“We actually sold more of this policy type in its first day of integration into the booking path than we did in the entire last year.”
