Virgin Holidays plans to open a further 10 new retail outlets in Tesco stores by the end of November, starting with one today in Swindon.
It has already opened shops within Tesco superstores in Dover and Knocknagoney, Belfast.
Other cities earmarked for new retail premises this year include Hastings in East Sussex and Basildon, Essex.
Virgin Hoildays is aiming to have a total of 29 ‘Retail Lite’ stores, which average 250 sq ft and have been designed to accommodate customers who have already done their research and maybe even received a quote but want the security of a face-to-face meeting before they book.
The operator said bookings at the new Belfast store were 176% above its target.
