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Visit Tampa Bay invites stakeholders to ‘Measure the Treasure’
Visit Tampa Bay launched its ‘Measure the Treasure’ animated video showcasing the importance of the tourism industry in Hillsborough County.
The video, which made its debut at Visit Tampa Bay’s National Travel and Tourism Luncheon last month, has been designed to educate stakeholders, front-line staff, partners and the community.
Visit Tampa Bay partnered with Applebox and Tourism Economics to create Measure the Treasure.
Viewers follow three groups specifically selected to highlight the diverse nature of tourism visitation whose impact on the community is not always obvious to the public or even within the hospitality industry.
“Our Measure the Treasure video illustrates how tourism extends far beyond hospitality and the transportation sectors,” said Santiago C. Corrada, CEO of Visit Tampa Bay.
The video will be used by Visit Tampa Bay to help build awareness of the Tampa community and educate individuals and groups on the positive impact the tourism industry has.
Learn more about : Visit Tampa Bay ( N. America )
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