Joss Croft has been named as the new head of business visits and events for VisitBritain, based in London.
He was previously manager for VisitBritain in Spain and Portugal, responsible for 13 staff.
Starting on June 5, he will replace Jeremy Brinkworth, who is now general manager for quality.
Director of commercial and marketing services Kenny Boyle said: “Business travel is a crucial aspect of VisitBritain’s marketing strategies. The sector represents almost a third of the £14 billion that our international visitors spend here every year and it looks set to continue to grow.
“That VisitBritain has a strong team in place is particularly important, as increasing numbers of major businesses and associations want to book now to hold events and large-scale meetings in and around 2012.”
By Bev Fearis
