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VisitBritain appoints new boss for business and events
Joss Croft has been named as the new head of business visits and events for VisitBritain, based in London.
He was previously manager for VisitBritain in Spain and Portugal, responsible for 13 staff.
Starting on June 5, he will replace Jeremy Brinkworth, who is now general manager for quality.
Director of commercial and marketing services Kenny Boyle said: “Business travel is a crucial aspect of VisitBritain’s marketing strategies. The sector represents almost a third of the £14 billion that our international visitors spend here every year and it looks set to continue to grow.
“That VisitBritain has a strong team in place is particularly important, as increasing numbers of major businesses and associations want to book now to hold events and large-scale meetings in and around 2012.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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