VisitBritain’s annual travel trade event ExploreGB is to be held in Harrogate from May 8 to 10 next year.
ExploreGB is VisitBritain’s largest travel trade event, which aims to bring hundreds of international buyers together with suppliers from the UK.
Travel industry buyers and journalists from the UK’s largest and most valuable inbound visitor markets including Australia, France, Germany and the US are expected to attend, and from its high-spending markets including China as well as Brazil, Canada, India and the Gulf Co-operation Council markets.
VisitBritain chief executive Sally Balcombe said: "We are very pleased to be bringing ExploreGB to Yorkshire and the north of England in 2019.
"From its world-renowned reputation as a spa destination to its location in the heart of north Yorkshire’s breath-taking countryside, Harrogate is a fantastic destination to showcase the quality of our tourism offer, the diversity of experiences across the north and a great base for our international buyers to begin their post-event tours across Britain."
Last year was a record-breaker for inbound tourisn, according to Visit Britain, when there were 39.2 million visits, up 4% year on year, with visitors spending £24.5 billion, up 9%.
