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Viva unveils new boutique cruise brand
European river cruise specialist, VIVA Cruises, is rolling out a new boutique cruising brand.
VIVA Boutique will feature a dedicated ship VIVA BEYOND.
The new brand and ship will launch on the River Seine in May 2026.
It aims to offer a premium all-inclusive product
“VIVA Boutique marks another important milestone in our young company. The new ship combines the best of both worlds: the comfort of a boutique hotel with the diversity of a river cruise,” said VIVA Cruises CEO, Andrea Kruse.
VIVA BEYOND, part of the Scylla shipping company’s fleet, will undergo a renovation in early 2026 to align with the new premium brand.
It will have a sun deck and treatment area, and more suites than any other ship in the VIVA Cruises’ fleet.
Guests will be able to choose from twelve suites, four junior suites and, for the first time, ten master suites.
VIVA BEYOND will set off on its maiden voyage in May 2026, with an eight-day cruise from Paris via Normandy to the Atlantic coast, and back to the French capital
The new ship will accommodate 116 passengers.
The VIVA All-Inclusive product includes everything on board within the cost.
VIVA BEYOND will house three restaurants
Travellers in a master suite will enjoy additional benefits, including a personal aperitif with the captain and hotel manager accompanied by champagne and canapés.
They will also receive the best choice of table in the restaurants and an exclusive shore excursion, included in the tour price.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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