Marriott International’s swanky W Hotels brand is checking in to Playa del Carmen.
Marriott signed an agreement with Fibra Inn to open the 218-room, oceanfront property by 2023.
It becomes the third W hotel in Mexico.
It will feature signature W brand amenities including FIT Fitness Center, AWAY spa, and WET Deck with a rooftop pool.
There will have several F&B venues and meetings and events space.
"This important signing underscores the impressive growth of our luxury portfolio in the region – and across Mexico. (It is) a destination ready for the brand’s bold design," said Laurent de Kousemaeker, Marriott’s chief development officer, Caribbean and Latin America.
Maryland based Marriott has a long working relationship with Fibra Inn.
They work together on seven hotels.
"This project will elevate the offering in this prime destination with this fun and energetic brand," said Fibra Inn CEO Oscar Calvillo.
