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Well-off and families most likely to use a travel agent

Tuesday, 10 October 20173 min read

New research from ABTA reveals that 38% of Brits have used the services of a travel professional to book a holiday in the past 12 months.

According to ABTA’s Holiday Habits Report 2017, the well-off and families with young children are the most likely to use travel agents, with 50% of those in social grade A and 47% of those with children under five having used their services in the past year.

Almost half (48%) of those who used a travel professional said they did so to save time.

This is especially true of 35-44 year olds (63%) and 25-34 year olds (56%) and wealthier customers (64%).

The research also found 60% of people said they use a travel agent for ease of booking, with the figure jumping to 75% among over-65s.

More than 62% of 18-24 year olds and 64% of those classed as social grade A stated that they felt more confident when booking with a travel professional.