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Well-off and families most likely to use a travel agent
New research from ABTA reveals that 38% of Brits have used the services of a travel professional to book a holiday in the past 12 months.
According to ABTA’s Holiday Habits Report 2017, the well-off and families with young children are the most likely to use travel agents, with 50% of those in social grade A and 47% of those with children under five having used their services in the past year.
Almost half (48%) of those who used a travel professional said they did so to save time.
This is especially true of 35-44 year olds (63%) and 25-34 year olds (56%) and wealthier customers (64%).
The research also found 60% of people said they use a travel agent for ease of booking, with the figure jumping to 75% among over-65s.
More than 62% of 18-24 year olds and 64% of those classed as social grade A stated that they felt more confident when booking with a travel professional.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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