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West African Travel Market Announced
The Gambia Tourism Authority has invited participants to MBOKA 2008 the second West African Travel Market, a B2B event bringing together major actors involved in tourism & hospitality from West Africa and Europe.
The event includes product presentations, one-to-one business meetings, plenary sessions, familiarization trips and thematic workshops on sustainable tourism. MBOKA 2008 will take place on October 18–22, 2008 in Banjul, The Gambia.
The West African Travel Market event is open to a wide ranch of stakeholders including:
• European tour operators searching for new and sustainable tourism products
• Sustainable products looking for market access
• Hotels and destinations interested to become more sustainable
• Governments looking for exchange of experiences and success stories
• Promotion agencies searching for partnerships
• Development agencies identifying new approaches and promising initiatives
• Private investors looking for opportunities and inspiration
West African Travel Market is supported by a broad coalition of tourism boards, industry associations and ngo’s including:
• Gambia Tourism Authority (GTA)
• ASSET, the association of small scale tourism enterprises Gambia
• Cameroon Ministry of Tourism
• Eco-Benin
• Nigeria Tourism Development Corporation
• ONITS, Senegal
• Sierra Leone Tourist Board
• Tour Operators Federation of Ghana (TOUGHA)
West African products are promoted to the European markets in partnership with leading tourism marketing initiatives:
• Travelife – Market, the sustainable tourism marketing platform of the European Tour Operators’ associations, l
• The Federation of Tour Operators, bringing on board UK’s leading tour operators.
• Reisepavillon, the German Travel Fair for Sustainable Tourism.
Technical support on sustainable tourism development, standards and marketing is provided by ECEAT – Projects, the European Centre for Eco and Agro Tourism.
With the technical and financial support from PRO-INVEST., a programme of the Group of ACP States and the European Commission for the promotion of investment and technology transfers in ACP countries
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