United Kingdom
United States
Asia Pacific
Western & Oriental in Leading Hotels marketing pact
Luxury tour operating group Western & Oriental has forged a joint marketing agreement with the reservations arm of Leading Hotels of the World.
W&O will providing a fulfilment service to Leading Interactive Reservations’ European customer database.
The UK group will operate luxury tours, city breaks and resort holidays utilising agreements with The Leading Hotels of the World.
Both companies hope to expand sales “significantly” in the luxury leisure market. W&O will handle enquiries and fulfilment for the UK, Ireland and German speaking markets, including Austria and Switzerland. Bookings and client support will be handled by the company’s London and Frankfurt offices.
Leading Interactive Reservations president and CEO William McDonald said: “This is an important step to expand our Leading Vacations luxury travel package business in Germany, Ireland and the UK. We believe this effort will significantly increase our room sales for member properties via travel packages including air.
W&O group managing director Ian Neale said: “We believe this close relationship with Leading Interactive will produce significant sales and will create a solid partnership for the future.”
Report by Phil Davies
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel