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What luxury travelers want: flexibility
Friday, 12 Apr, 2004
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Flexible check-in/check-out was the single most important amenity clients wanted in luxury travel, according to a study by Madigan Pratt & Associates.
In second place: free airport transfers, followed by free room nights.
The marketing firm of Madigan Pratt did the study for the Secret Agent Offers program.
Other findings of the study:
- Resort web sites are critically important in attracting travel agents as well as travelers.
- Agents prefer offers that increase their income such as incremental commissions and cash bonuses over other incentives.
- E-mail is the most preferred way to inform agents about resort promotions.
- Luxury travel continues to grow.
The study surveyed 400 agents.
Report by David Wilkening
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