By Martin Kelly, Editor, Travel Trends
THIS may sound petty but it’s really bugging me so I’ll just come right out with it. I cannot take companies seriously that don’t keep the ‘News’ section on their website updated.
Why feature a news section if it’s full of old stuff? That’s not news. It’s a rotting smell telling everyone who goes to the site that the company in question – and there are lots of them – does not care about getting the simple things right.
A case in point is the Oaks Hotels and Resorts site, which I visited today. I was looking for an announcement the company made recently.
What I found was the PR equivalent of a dinosaur’s graveyard. The most recent press release was more than two years old, dated 5 September, 2006.
Yet the company is listed on the Australian Stock Exchange and has more than 30 properties. Clearly it’s making announcements all the time.
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