No Wi-Fi, no return. That was the message from a majority of travelers in North America who said they would not come back to a hotel where the Wi-Fi internet service was unsatisfactory.
The survey was done by JupiterResearch.
Paul Harrison, vice president, BT Travel and Leisure North America, said:
“The message to the hotel industry is clear: your Wi-Fi internet service is an important extension of your brand.”
BT is a vendor of Wi-Fi service.
The bulk of those surveyed were business users, with over a third of guests making more than 13 business trips annually that include a hotel stay. Eighty-seven percent of the business travelers placed high levels of importance on the availability of an internet connection.
Report by David Wilkening
