Women accounted for over two thirds of holidays booked via responsibletravel.com throughout 2007.
Figures released by the website this week, in the run-up to International Women’s Day on March 8, showed 67% of holidays were booked by women.
“It’s long been recognised that women wear the trousers when it comes to holiday decisions but this shows a real concern to choose ethical travel over mass tourism,†said Justin Francis, co-founder of responsibletravel.com.
“All consumers should be encouraged to ask plenty of questions of their holiday provider when booking a holiday.”
He said the figures also highlighted a growing confidence among women to venture solo or join a small group of similarly minded travellers as 37% of women booked to travel alone.
By Bev Fearis
