Icelandic low-cost airline WOW air is to increase flight frequencies from London to its Iceland hub to two per day, and is adding more long-haul services to California.
From 27 March 2017, it will fly daily from London to Los Angeles and San Francisco, via Reykjavik, with fares starting from just £149 one way, including taxes.
The year-round services currently operate four times a week to Los Angeles and five times a week to San Francisco.
The airline also flies daily to Boston and Washington DC, and will start services to New York in November 2016 and to Miami in April 2017.
"Reception towards our new US routes this year has been overwhelmingly positive," said Skuli Mogensen, founder and CEO.
"It is due to this that we are able to put on even more flights and continue realising our aim of changing the landscape of low cost transatlantic travel. It’s a very exciting time with lots of growth plans in the pipeline – we look to the future and to expanding our network even further."
The airline is set to announce another new route at World Travel Market in London next month.
















