WTTC’s Hotel Sustainability Basics scheme reaches 3,400 verified properties

Thursday, 02 May, 2024 0

Over 3,400 properties are now verified in the World Travel & Tourism Council’s Hotel Sustainability Basics program.

The verified hotels span almost 80 countries.

The Basics program is designed to help hoteliers on their first steps to improve their sustainability ratings and raise sustainability standards across the global hospitality industry.

It is an independent verification scheme overseen by verifiers Green Key and SGS.

It empowers hotels of all sizes to follow a 12-step program aimed at reducing carbon emissions, promoting conservation, and enabling local communities to benefit.

The Basics scheme includes hotels groups from major destinations such as Germany, China, Mexico, UAE, Sweden, Spain, India, and Turkiye.

In addition to expanding geographically, Basics is strengthening the sector’s sustainability through new strategic partnerships.

A key collaboration with BeCause is set to enhance relationships and visibility with online travel agents.

Basics has achieved full alignment with Green Key, a leading eco-label for tourism facilities, meaning all Green Key certified hotels are now in full compliance with Basics and can obtain Basics verification with no extra effort.

Julia Simpson, WTTC President & CEO, said; “WTTC’s Hotel Sustainability Basics is a powerful testament to our collective effort in promoting sustainable practices.”

“Reaching 3,400 verified properties is indication that the industry is ready to embrace sustainability on a global scale.”

Major hotel brands which have now adopted ‘Basics’ include Jin Jiang, one of the world’s biggest hotel groups with more than 10,000 hotels, Louvre Hotels Group, Choice Hotels, and Radisson Hotel Group.

Hotel Sustainability Basics has also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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