Yorkshire pass launched to tempt visitors to stay longer

Welcome to Yorkshire has launched the UK’s first regional sightseeing pass.

The Yorkshire Pass, which is being sold by Expedia, Superbreak, Lastminute.com and Viator, allows entry to 75 leading attractions in the county including World Heritage sites, national museums and stately homes. York Minster, Fountains Abbey, Studley Royal, The Deep, Castle Howard and Coinsborough Castle are all included on the pass.

Welcome to Yorkshire and its six tourism partnerships Visit York, Yorkshire Dales and Harrogate, Yorkshire Moors and Coast, West Yorkshire, Visit Hull and East Yorkshire and Yorkshire South will promote the pass in their domestic and international marketing campaigns. It is hoped the pass will encourage people to extend their stays in Yorkshire.

Chief executive at Welcome to Yorkshire Gary Verity said: “The Yorkshire Pass gives people access to some of the county’s crown jewel attractions and the more it is used, the more savings are made, so people can explore more of Yorkshire for less. It is the first time, anywhere in Britain, that a regional sightseeing pass has been introduced so once again Yorkshire is leading the way in putting tourists first.”