YOTEL has appointed Lisa Bovio as chief commercial officer.
She was most recently chief marketing officer for Aman Resorts and before that SVP sales and marketing for Kerzner Int’l and group commercial director for Holiday Autos.
In her new role, Bovio will be responsible for global sales, revenue and distribution, e-commerce, and brand and marketing communications.
YOTEL CEO Hubert Viriot said: "Lisa will bring an immense amount of experience and skills to the table at a time when YOTEL is expanding rapidly and needs to optimise its growing revenue to negotiate the best possible global partnerships."
With plans to have 60 hotels by 2023, YOTEL is strengthening its distribution capabilities and looking at introducing regional clustered teams in Europe, Asia and the US.
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Bovio said: "The world is going through unprecedented change.~There has been more change in the last three years than in the last 30.
“I see YOTEL as an exciting brand that is leading change, growing at a very fast pace and has every possibility of becoming a major player in its space. I am delighted to be part of the team who will steer the company towards its bright future."
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