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Youtravel.com aims for more families
Accommodation-only specialist youtravel.com is hoping to capture more families in its second year of trading.
The initiative came as the company takes 10 of its top agent partners on a VIP break to Sharm el Sheikh today (October 3).
Sales and marketing director Paul Riches said: “These [families] are the parties that book early, especially for the school holidays, and we didn’t get our full slice of this market as we were still establishing ourselves in January of this year.
“Couples book later and as such around 70% of our bookings in our first year of trading are from this sector, we’re hoping to get a 50-50 balance between couples and families in 2008.”
Youtravel.com was launched last October by John Kent, with backing from Barclays Ventures which purchased a significant minority stake in the business in a deal worth more than £15 million.
The business claims to be on target to hit its year one target of £40 million turnover, growing to £120 million in three years.
by Phil Davies
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