United Kingdom
United States
Asia Pacific
Accor introducing SO brand to Australia
French hotel giant Accor announced plans to expand its luxury portfolio in Australia.
It 2023 it will mark the brand debut of SO/Hotels & Resorts in Melbourne.
Located in the CBD, SO/Melbourne will feature 288 guestrooms and suites, some with outdoor terraces.
It will have a wellness and fitness centre, a pool, club lounge, specialty dining, bar and sky deck.
The hotel is housed at level 11 to level 34 of a mixed-use development including office and co-working space.
"The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the SO/ Hotel brand," said Simon McGrath, Accor’s chief operating officer Pacific.
It will become the second SO/ Hotel in the region after SO/Auckland.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Royal Caribbean issues Legionnaires’ disease warning
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week