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Accor introducing SO brand to Australia

Sunday, 1 March 20203 min read
Accor introducing SO brand to Australia

French hotel giant Accor announced plans to expand its luxury portfolio in Australia.

It 2023 it will mark the brand debut of SO/Hotels & Resorts in Melbourne.

Located in the CBD, SO/Melbourne will feature 288 guestrooms and suites, some with outdoor terraces.

It will have a wellness and fitness centre, a pool, club lounge, specialty dining, bar and sky deck.

The hotel is housed at level 11 to level 34 of a mixed-use development including office and co-working space.

"The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the SO/ Hotel brand," said Simon McGrath, Accor’s chief operating officer Pacific.

It will become the second SO/ Hotel in the region after SO/Auckland.