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Accor rolls out Australia ‘Take Two’ marketing campaign
Global hotel group Accor has teamed up with Tourism Australia to help Aussies rediscover the country on holiday.
The ‘Take Two’ campaign runs in conjunction with Tourism Australia’s ‘Holiday Here this Year’ campaign and will include TV and digital advertising, social media and video content until 31 January 2021.
It showcases Accor’s hotels in popular tourism hotspots, as well promoting its flexible rates and loyalty program perks.
As well as Tourism Australia, the campaign is also supported by all state tourism offices.
"With this campaign, we hope to inspire travellers to go on the holidays they’ve been dreaming of and to reunite with their families and friends," said Simon McGrath, Accor’s Pacific COO.
It is the first time Accor has partnered with Tourism Australia on a major promotional campaign.
Accor has more than 300 properties across Australia.
Written by Ray Montgomery, Asia Editor
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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