Adventure Company First To Adopt Netizen’s Integrated Google Earth Facility

?Google Earth? is currently one of the most searched for terms across the web, so what?s all the fuss about?

Travel Web Design and Development specialist company, Netizen, has developed a fully integrated Google Earth facility for travel customers to use on their web sites.

The Adventure Company offers tours across the globe and has been the first client to adopt this innovative technology for its customers. The technology allows viewers who visit the site to get a real feel for the location and the sort of holiday they will be experiencing. The tours are marked on a world map and bookers can click on an icon to get information about the tour ? a double click shows an image of the tour and some text. The web site users can also browse a list of the tours from the navigational pane on the left and by clicking on the tour of interest it will be automatically highlighted on the Map. The navigational buttons at the bottom of the web screen allows you to zoom in on the location and tilt the view, giving a far greater understanding and perception of the holiday experience. The adoption of this technology by the Adventure Company displays its commitment to provide their customers with a better overall holiday experience from start to finish.

Market Development Manager, Fiona Canavan, elaborated, ?We are very proud of this new innovation that we have developed to be able to offer to our customers. We believe it was the next logical step for travel web sites and will make another big difference to the conversion rate and bookings. The Adventure Company have embraced this technology and I?m sure they will reap the rewards. Research has shown that consumers will leave a travel web site very quickly if they do not find what they are looking for. So what better way to promote your products than through a useful and engaging, visual preview of your tour or holiday location?

The technology is suitable for different types of products including tours, villas, cottages and hotels. The company believes there will be a very good take up of this new facility. Many of its existing clients, who already use the company?s Mosaic platform, will find it particularly easy and cost effective to adopt.

Full details of Netizen?s Web Design and Development products and services can be found on the web site www.netizen.co.uk . To view the Google Earth integration in action visit the Adventure Company site at http://www.adventurecompany.co.uk/google-earth.aspx or for personal help and advice email [email protected]