Affiliate marketing is to be the subject up for debate at the Travel Technology Inititaive’s summer forum.
Speakers lined up for the at the event on June 20 in London are:
– Alan Potts, managing director, Leisure Direction
– Sanela Mujakovic, online marketing and affiliate manager, Leisure Direction
– Paul Greenhalgh, direct marketing manager, The Lowcost Travel Group
– Kevin Addley, sales manager, Commission Junction
TTI chairman Tony Allen said: “Many travel companies are finding search engine marketing increasingly expensive.
“Affiliate marketing allows them to tap into a network of others’ websites who will gladly sell their products and in exchange for payment of commission. This form of remuneration is very familiar to all players in the travel industry.”
The event is free to TTI members and discounted for members of most UK travel trade associations. For more information, go to: www.tti.org/forum .
Report by Phil Davies
