Kazakhstan national carrier Air Astana has launched a new website tool allowing passengers to bid for business class upgrades.
Called MyUpgrade, the tool lets customers input their own price within a minimum and maximum limit to be considered for a premium seat.
Once an eligible flight has been booked, customers will be sent an email with an invitation to make an offer for a business class seat.
Bids can be accepted up to 72 hours before scheduled departure.
"We expect that this new facility will be extremely popular with our customers. Our aim is to make better use of our cabin inventory, whilst ensuring the best customer experience," said Air Astana vice president of sales, Richard ledger.
"Whilst there are is no guarantee that customers will be successful every time they bid, it does provide an opportunity to enjoy Air Astana’s award winning Business Class cabin across a range of long and short haul flights. It is another example of the airline using industry leading technology to deliver new products and services to our customers."
Passengers successful with their bid will enjoy personal on-demand in-flight entertainment, business class cuisine and beverage selection, access to business class lounges, increased luggage allowance, and priority boarding.
