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American Airlines expanding boarding tech to 100 airports
In time for the holiday season, American Airlines is expanding boarding process tech to more than 100 airports to streamline peak holiday travel.
The technology platform ensures customers receive the benefit of boarding in their assigned group and supports team members with more visibility into the boarding process.
The airline has successfully trialed the technology over the last month at Albuquerque International Sunport, Ronald Reagan Washington National Airport and Tucson International Airport.
“We’ve heard from our customers that the ability to board with their assigned group is important as it’s a benefit associated with their AAdvantage status or fare purchase,” said Julie Rath, American’s SVP of Airport Operations, Reservations and Service Recovery.
“The initial positive response from customers and team members has exceeded our expectations.”
How it works: If a customer boards before their assigned group is called, the new software will not accept the boarding pass and instead makes an audible sound to alert the gate agent.
The American team member will invite the customer to rejoin the line when their boarding group is called.
For customers traveling with a companion in an earlier boarding group, the agent has a simple one-click solution to override the alert.
American offers multiple boarding groups which are associated with travelers’ ticket purchase, AAdvantage status or membership, eligible AAdvantage credit cards, U.S. military service and more.
All AAdvantage members receive Group 6 priority as soon as they enroll in the program and if their AAdvantage number is added to their trip.
Status members receive increasingly higher boarding group priority as a benefit associated with their status level.
The new platform provides team members with more insight into the number of customers in each boarding group
It also displays anticipated arrival time for incoming flight connections, which gives team members more insight into potential misconnections.
American will continue to gather insights and refine the technology through the rollout to more than 100 airports, including Austin-Bergstrom and Hartsfield-Jackson Atlanta International Airport over this holiday period.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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