APT has appointed its first dedicated country manager for Ireland.
Michelle Ryan will report to Brad Bennetts, APT & Travelmarvel’s Head of Sales & Business Development
The role will be integral in forging new partnerships with travel agents and retail partners.
Ryan has over 10 years of experience in the travel industry, and previously served as Sales Development Manager at Royal Caribbean International.
She built strong partnerships with cruise specialists, consortia, and multiples across Ireland, supporting them with training, events, marketing, and incentives.
Bennetts said: “After successfully launching Travelmarvel in Ireland over 18 months ago, we are thrilled to welcome Michelle to the role.
“She is perfectly positioned to push the brand forward in Ireland.”
Since Travelmarvel launched in Ireland, business has doubled year-on-year.
The market’s strongest sellers include Rhine and Danube river cruising on Travelmarvel’s modern contemporary river ships.
Michelle Ryan said: “I’m incredibly excited to help even more agents in Ireland to capitalise on the outstanding sales opportunity that APT’s Travelmarvel brand offers.”
