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Asia, first time sellers boost ITB Asia
SINGAPORE – ITB Asia is on track to for a record performance in 2010.
Around 15 percent more floor space has been sold so far this year, compared to same period last year.
Demand from Asia is leading the global travel industry recovery.
“That confidence and growth is manifesting itself in floor space requirements that are above our expectations,†said Nino Gruettke, executive director of ITB Asia, which takes place at the Suntec Singapore Exhibition and Convention Centre, October 20-22.
Exhibitors that have greatly increased, or doubled, their space this year include the Tourism Authority of Thailand, Nepal Tourism Board, the Indonesian Ministry of Culture and Tourism, Asian Connections Alliance, Booking.com, Frasers Hospitality (Singapore), La Flora Resort and Spa (Thailand), and Luxury Travel (Vietnam).
Around 70 percent of exhibitors who have booked so far are return sellers. Nearly 30 percent are first-time exhibitors.
New sellers include the Moscow Exhibition & Convention Agency, Galextur – Galapagos Expedition Tours (Ecuador), TripAdvisor (USA), the J Team (Japan), the Beijing Overseas Tourism Corporation, and NaturCert (Greece).
Some 700 buyers are expected to attend.
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