Global airfare distributor ATPCO has partnered with Routehappy to elevate the flight search experience to consumers by integrating Routehappy’s cabin amenity data.
The partnership effectively integrates both companies’ products, aligning ATPCO’s fare and ancillary data with Routehappy’s merchandising content platform.
The collaboration will comprise multiple product alignments, starting with integration of ATPCO’s Optional Services Industry Sub Codes into Routehappy Hub.
This allows airlines and distributors to consistently display any ancillary product in a more visual and consumer-friendly way, the companies said.
These cover a wide range of ancillary products including premium cabin upgrades and checked bags.
"ATPCO is embarking on a transformation that embraces the needs of airlines to remain highly differentiated across all distribution models," said ATPCO CEO Rolf Purzer.
"Routehappy has made innovative achievements in rich content merchandising. So combining the depth, reach, and reliability of ATPCO’s fare and ancillary data with the Routehappy Hub was a logical next step for us."
Routehappy and ATPCO plan to further expand with the integration ATPCO optional services and branded fares within the Routehappy Hub platform.
Routehappy CEO Robert Albert said: "Given that airline ancillary revenue is growing in the billions of dollars each and every year our partnership presents a huge opportunity for airlines and distributors."
