The African Travel & Tourism Association has passed the key milestone of welcoming 100 new members in less than a year.
This is a record for the association, which celebrates its 30th anniversary later this month.
ATTA plans to grow its global events in 2024, allowing members to decide which worldwide markets they wish to drive commercial growth.
In Africa, ATTA has already launched new events in 2023 in Cape Town, Addis Ababa, and Kigali.
Indaba in Durban was the biggest ATTA exhibition on record and in May, We Are Africa saw close to 100 members take part.
In June, Experience Africa in London showcased over 150 exhibitors and scheduled nearly 6,000 meetings with industry and buyers over three days.
As part of a digital relaunch, ATTA has streamlined membership into five categories.
They include: tour operator buyers & travel industry; product suppliers & representation; media & Influencers; charities & community projects; tourism boards & professional partners.
This realignment will ensure that ATTA members benefit from web responsive design in the future, presenting different content to different sectors of membership.
New event and digital training platforms will launch in 2024 and will also be free for agents.
