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BA secures GDS renewal
Saturday, 21 Dec, 2009
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British Airways has renewed a distribution deal with Amadeus for a further three years.
The extension takes the full content agreement up to 2013 providing travel agents with access to the same range of fares through Amadeus as they would through the airline’s website.
The airline’s head of selling and distribution John Mornement said: “Amadeus is a trusted and important distribution channel and we are delighted to have reached an agreement that continues to give Amadeus agents worldwide access to our fares and which reduces our distribution costs.”
The opt-in levels that were established by Amadeus in 2007 remain unchanged in the UK and Ireland.
Amadeus marketing and distribution vice-president Ian Wheeler said: “We are delighted to bring continued stability to the travel distribution marketplace.
“Our customers have long told us that access to complete content is their highest priority.
“Full content agreements with carriers such as British Airways, are a significant part of our ongoing mission – to provide our customers with stability and clear long-term planning.”
by Phil Davies
Phil Davies
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