British Airways is set to launch dynamic packaging on its website later this year.
Speaking at this week’s EyeForTravel summit, BA head of global sales and distribution Tiffany Hall said the airline will launch a shopping basket feature on ba.com in the coming months.
The facility will allow consumers to book hotels and car hire alongside flights on ba.com. “There are big opportunities to sell more than just flights,” she said.
According to figures unveiled during her presentation, BA receives 300,000 visitors to its website each day, only 11,000 of whom make a booking.
Of the remaining visitors to ba.com, 30,000 check their Executive Club frequent flyer account, 13,000 use online check-in, and 40,000 use the “manage my booking” function.
Speaking at the same seminar, Intercontinental Hotels Group European vice president global brand services Peter Gowers said his company would not be going down the same route as BA.
Gowers said that although the Intercontinental Hotels Group website offers flights to some destinations, Intercontinental has no plans to “become and intermediary”.
*Look out for more TravelMole reports from the EyeForTravel conference.
Report by Ginny McGrath
