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BA voted least environmentally friendly brand
British Airways has been named the most ‘unfriendly’ brand, company or product when it comes to green issues.
In a survey by YouGov, carried out for Marketing Week, three other airlines – American Airlines (second), Ryanair (third) and easyJet (fifth) – were in the top five most environmentally unfriendly brands.
Car manufacturer Range Rover came in at number four.
The top five most green friendly brands were The Body Shop, Ecover, WholeEarth, The Co-op and Tesco.
“The public harshly judges those brands that fail to shrug off a reputation for contributing to environmental ruin,” said Marketing Week.
“Gas-guzzling 4x4s, airlines and fast food retailers have scored worst of all in our green survey.
“British Airways, American Airways and Ryanair are identified as the most environmentally unfriendly brands by well over 40% of respondents, closely followed by Range Rover, easyJet, Land Rover and Jeep.”
The online survey was carried out earlier this month and probed the views of 1,132 adults.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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