Bales Worldwide has introduced a ‘price match guarantee’ for all Egypt and India holidays.
Managing director Mandy Nickerson said: “We operate in the luxury sector of market and we have noticed how much more price conscious this segment has become in recent months.
“Shopping around for the best prices is more commonplace than before.â€
The operator will initially be trialling the Price Match Guarantee for holidays to Egypt and India but said it is already looking to extend this concept to other destinations in due course.
By Bev Fearis
