Destination Barbados has launched a new updated website with new interactive features aimed at making the trip planning process more streamlined.
The VisitBarbados.org site will form the centrepiece of the island’s digital marketing strategy, said Barbados Tourism Marketing Inc digital marketing and social media manager, Gabriel Isaie.
"The technology on the website represents some of the industry’s leading technologies and traveler conversion tools. The content on the website utilizes large vibrant and engaging photography from some of Barbados’ leading photographers. Copy has also been developed into easy to digest excerpts, highlighting stories on Barbados’ culture, heritage and lifestyle blogs," Isaie said.
It features rich media incuding 360-degree video content.
"We are taking a comprehensive approach where the new website will be integrated with our social media and digital marketing strategies to deepen our relationships with potential and repeat visitors online," said Barbados Tourism Marketing Inc CEO William Griffith.
