Barrhead Travel has unveiled a new ‘hyperlocal’ brand campaign.
It features the slogan – ‘Travel that’s right up your street’
It was created with staff and customer feedback.
The campaign will run during the January Peaks on traditional ad channels as well as a TV ad which was filmed in-store.
“Our brand relaunch was about truly understanding what we stand for and bringing together what makes Barrhead Travel unique,’ said Marketing Director Paul Whitters.
“Since we were founded back in 1975, we’ve always remained true to our roots: prioritising our people, and the investment in communities we serve.”
MD Nicki Tempest-Mitchell added: “Our brand relaunch is the result of several years of planning. High street travel agents have been perceived as a ‘traditional’ method of booking holidays but we’re here to challenge that notion.”
