BCD unveils new consultancy brand

Sunday, 20 Oct, 2006 0

BCD Travel Consulting has launched a new brand, Advito, for its consultancy business.

“Our clients have said they want objective consulting services delivered with a customised approach,” said Mary Ellen George, general manager of Advito.

“As Advito, we more accurately reflect our unique position as an independent operating unit of BCD Travel. At the same time, we
are maintaining a close link with BCD Travel, which affords us access to data and other key benefits. This is something our customers are very keen on.”

The Advito name was created by combining “advice” with “ito,” a form of the Latin root for “journey” or travel. Its strapline is: “Good advice travels far”.

The Advito executive team consists of: Mark Williams, vice president, global business development; Bob Brindley, vice president, Americas; Maria Chevalier, vice president, global business intelligence; Torsten Kriedt, senior director, global practice development; and Victor van Tol, vice president, EMEA/APAC.

By Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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