Best Western Great Britain has appointed Rob Paterson as its new CEO.
Paterson will join in mid February from Village Hotels where he is commercial director.
In his 16-year career he has also worked for Accor, De Vere, Malmaison and Hotel du Vin.~
"We are very positive about Rob’s appointment at this stage in the evolution of our business," said chairman Tim Rumney.
"Best Western is changing, in the last three years we have improved the standards of our member and associate member hotels, going from one to 10 brands and appealing to more guests than ever before. Rob’s strong track record in hospitality, his future facing approach to technology, digital and commercial performance impressed us and we look forward to welcoming him to the business. He joins at an exciting time in Best Western’s 70-year journey."
Paterson will be CEO of Interchange and Consort Hotels, the parent company of Best Western Great Britain and its purchasing company, Beacon.
He joins as the membership organisation posted a record year for the number of hotel applications and activations in 2017.
It saw a 110% increase in hotels joining year on year and has a ‘significant pipeline’ of hotels awaiting activation in 2018.
Last month, Best Western Great Britain also announced the launch of its newest brand, Sure Hotels by Best Western, which has ‘economy, midscale and soft brand options’.
